The secret to writing emails to land a meeting with anyone.
In 2008 Kevin set up a telemarketing company that he knew was going to lead the way. It was the first of it’s kind, a telemarketing company that would only ever be paid on results. The name of the business was called Touchstone Leads.
His biggest frustration in this business though, was the amount of rejection the team were getting and the amount of calls that were made just to speak to one decision maker, he knew he had to do something better.
That’s when he created the Cold Email System to generate warm leads, the results were amazing. The first email campaign sent had a 62% response rate, with a 12% sales conversion!